Revamping our brand.

What does this mean exactly?

Building a clothing brand takes time. It doesn’t take a lot of time coming up with an idea of a design, but communicating with different manufactures, actually creating the pieces, marketing, getting your brand in front of people, has been the most difficult. Let alone every dollar is coming out of your own pocket. Wondering if all of your money.. in the end will just end up in the trash. Not truly knowing how successful you will be has been scary. Not really knowing how things will turn out is both rewarding and terrifying. But, i know I have to keep going.

That is the whole purpose and meaning behind this brand. My next goal is to work on revamping my brand. The way it looks, the way it feels, the way people talk about it. From a more elegant design, to a more simple and streetwear look is what we are aiming for. A little something for everybody. Something for you. Our next Butterfly drop is the start of our revamping. I hope you all show your support, and enjoy this fresh new look.